Training & Coaching
Coming by end August 2025
Training That Makes Sense, and a Real Difference
We’re building something you won’t find anywhere else: training designed for real people, running real businesses, who want to modernise without being overwhelmed.
Whether you’re just getting started with AI or you’re ready to use it to scale your marketing, sales, or operations, our training is built to help you think clearly, take action confidently, and build something sustainable.
No jargon. No ego. Just tools, thinking, and support that actually work.
What About Jobs & The Future?
“The robots aren’t coming for your job, but someone who knows how to use them might.”
Let’s be real, AI is changing work. Fast. And while big firms might use it to increase profits, small business owners and employees have a chance to use it to level up.
This training isn’t just for business owners. It’s for anyone who wants to stay employable, promotable, or ready to pivot. Maybe you’ll keep the job you love, but with a raise. Maybe you’ll start a new thing. Maybe you’ll get picked up by someone who sees your skills and says, “We need you.”
Learning this stuff isn’t about replacing people, it’s about lifting them.
Communication
What you say, and how you say it, matters more than ever.
You know those businesses that just feel clear? The ones where the message makes sense, the visuals look sharp, and the marketing doesn't try too hard? That’s not luck, that’s good communication.
We’ll look at how to get your brand across without sounding like a sales pitch. Whether it’s telling your story, designing a flyer, a stunning coffee table book, writing an email, or even using AI to help you script videos, this part of the training helps you connect with people in a way that feels natural and builds trust.
You don’t need to be a designer or a writer. You just need a bit of guidance, and that’s exactly what this gives you.
Leadership
It’s not about being the boss, it’s about bringing people with you.
Leading a small team or family-run business isn’t about job titles. It’s about setting the tone, building trust, and showing up in a way that makes people feel like they matter.
In this section, we’ll chat about everything from hiring the right people to keeping them happy, from training staff well to letting them grow. We’ll even talk about customer experience, not from a script, but from the perspective of making people feel seen, heard, and appreciated (a lesson I picked up in hospitality that’s stuck with me ever since).
This isn’t “leadership theory”, it’s the real-world stuff that makes a team feel like a team.
Productivity
Let’s stop the busywork and start doing the stuff that matters.
Ever feel like you’ve done a hundred things in a day but don’t know what actually moved the needle? Yeah, same.
This bit is all about finding ways to make the work smoother, lighter, and more focused. We’ll cover tools (yes, some very smart AI ones), but more importantly, we’ll look at how to set goals that feel doable, build habits that stick, and tidy up the chaos that creeps in when you’re running everything yourself.
You won’t leave with a new app addiction; you’ll leave with systems that fit the way you already work, just better.
Strategy & Marketing
It’s not about shouting louder, it’s about knowing who you are and who you’re for.
So many businesses skip straight to “posting content” or “trying ads” without ever stopping to think, Why are we doing this? Or who’s it actually for?
We’ll look at the deeper stuff: your purpose, your position in the market, and what makes your offer truly worth talking about. We’ll also bring in some timeless ideas (like the 7Ps of marketing, or the Purple Cow concept from Seth Godin), but without the academic waffle.
You’ll walk away clearer about where your business fits, how to stand out, and how to use smart tools to support a smarter strategy, not just spin your wheels chasing trends.
Research & Testing
Test small, learn fast, and save yourself a lot of time and money.
Before you commit to a big campaign, launch, or spend, it’s smart to poke around a bit. What do people actually want? What language are they using? What’s working for others?
This part of the training helps you find your space. We’ll show you how to use AI to do competitor research, test ideas, and gather insights that shape better decisions. It’s not about being perfect, it’s about learning quickly and adjusting before things get expensive.
Even a few simple research habits can make a huge difference.