Role explanation based on the configured Growth skill. This diagram is not a live customer-system view.
Less repetitive work.
More time for what matters.
AI and automation can help with the sorting, chasing and repeated tasks. You bring the judgement, the creativity and the relationships.
Here’s how I put that into practice in my own business.
Meet my AI team.
Seven roles I’ve configured to help run EyesFwd. These are AI versions of me, not employees. Choose a role to see the support it provides and the decisions I keep.
Read the clip transcript
Take the sorting off your plate
What does the role
actually do?
Explore the responsibilities below. Each view shows the information it works with, the work it prepares and where a person stays involved.
What is your business already telling you?
Finding new customers is only part of growth. Existing records can help reveal quiet periods, repeat business and opportunities worth exploring with the owner.
Bring the information together
Organise the relevant invoices and customer history. Check what is complete and what is missing before drawing conclusions.
Look for useful patterns
Compare periods, types of work and customer groups. Prepare questions about what might explain the differences.
Put business judgement to work
The owner and Mark consider what those patterns mean: a seasonal offer, a partnership, better visibility or a change in follow-up.
Agree what to try and measure
Choose a manageable change, establish a starting point and review what actually happens.
In the talk, I described examining a flooring business’s invoices and discussing seasonal demand, shop visibility and partnerships. Those opportunities are ideas to evaluate, not a claim of achieved sales growth.
What does the role
actually do?
Choose a responsibility, then explore the steps. See what the technology prepares and where your judgement comes in.
Illustrated role explanation. These images are not live records or customer results.
Public information shows the services it offers and the area it covers. We have no evidence yet of its budget, buying plans or how it handles enquiries.
Choose an evidence question to explore the review.
Support that joins up.
The useful part is what happens between the roles. Shared notes and clear handovers help the next head pick up the work without making me explain everything again.
Different working days.
The same human purpose.
The starting point is a person and a problem. These projects explore how technology can support the work they do.
Sheila’s day on the road.
Betty is being developed to help with diary checks, travel time and booking administration. Sheila brings the customer relationship and sales judgement.
Virtual Passenger · Work in progressMore attention for guests.
Lumina explores helping hospitality staff handle telephone enquiries and share relevant venue images while the team attends to guests.
Voice-and-visual demonstration · Further development neededLess chasing around a job.
Two Tones brings estimating and job information into practical tools. The people still assess the work, coordinate the trades and solve the problems on site.
First estimating tool live · Wider job management in development
Your story, brought to life.
From building photographic sets to creating images and films: the thread is telling a story people can see and feel.
Branding, graphics, adverts and training videos, combining creative judgement with the possibilities of AI.
Talk about a creative projectMagic Bean Studio is the creative brand. EyesFwd is the company behind the work.
Human-assist.
Room for people to grow.
My aim is to use technology to support people: take repetitive work off their hands and give them more room for judgement, creativity and relationships.
As EyesFwd grows, I want to bring more people into the business, with technology supporting their work from the start.
For another business, that begins with listening to the people doing the work, involving them in the changes and agreeing what stays in human hands.
What would you like
more time to do?
Let’s look at the work around it and find a useful first thing to improve.
Talk to MarkChoose a time for a conversation.
Explore the support each role provides
Chief of Staff
Brings together priorities, open decisions and the work happening across the business.
Mark chooses the priorities, weighs the trade-offs and makes the commitments.
Delivery
Helps plan, build and test the tools and connections an agreed project needs.
Mark agrees the scope with the customer, reviews the work and takes responsibility for delivery.
Bookkeeper
Helps organise receipts, match records and bring unclear transactions forward for review.
Mark checks exceptions, confirms decisions and authorises payments. Professional advice is brought in where needed.
EA / Operator
Helps organise the inbox, diary, filing and preparation for conversations.
Mark approves messages and commitments that need his judgement, and decides how to spend his time.
Growth
Helps research businesses, organise potential opportunities and prepare follow-up.
Mark decides who to approach, approves outreach and builds the relationship.
Marketing
Helps organise ideas, develop messages and prepare material from real work.
Mark chooses the message, supplies context and experience, and approves what represents the business.
Product
Helps turn suitable work into tools, templates and guides that can be used again.
Mark decides what is worth developing, what can be reused and what needs to stay specific to a client.